TV’s Bleak Advertising Picture, By the Numbers
It must be galling to be a TV executive nowadays. Over the past few weeks, they’ve had to watch a parade of tech companies reporting ad revenue up 30%-75% for the quarter. Now it’s the media companies’ turn—and their numbers haven’t been quite as bountiful. Most so far have reported little or no real growth.Take ViacomCBS, which today reported 25% higher ad revenue. That sounds pretty healthy—...