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Latest articles

By Matt Vascellaro · Apr 01, 2014 9:25 AM PDT


Masters of the App Preload

By Amir Efrati · Mar 31, 2014 12:59 PM PDT

For mobile app developers, there is one good way to avoid costly ad campaigns and still gain the attention of millions of customers: Persuade handset vendors and wireless carriers to preload the app on their phones.

More often than not, developers pay for that privilege, though some say it isn’t worth it. And as competition among developers intensifies, even preloads may not be ...

By Matt Vascellaro · Mar 24, 2014 11:12 AM PDT