Amazon TV Box Shows Why Apps are Over

Amazon.com’s new television box provides yet another way to watch TV shows, movies and Web videos from the comfort of your living room. But it also reinforces a paradigm shift that’s already affecting the entire digital content industry.

The so-called Amazon Fire TV supports apps from Hulu, Netflix, MLB.tv and others, just as the Apple TV and Roku do. But the e-commerce giant doesn’t promote them as “apps,” a word that’s barely used in the company’s lengthy press release. It positions them as “services,” a word it uses again and again.

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The days of bragging about the number of apps in an app store are over. The companies that can strike partnerships to aggregate and bundle the most popular services, and find ways to make them seamlessly available, will be the big winners.


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Evan Spiegel
Evan Spiegel
CEO, Snapchat
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Marc Andreessen
Marc Andreessen
Co-Founder, Andreessen Horowitz
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
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Brit Morin
Founder & CEO, Brit + CO
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Dustin Moskovitz
Co-Founder, Asana
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Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
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Adam Mosseri
Director of Product, Facebook
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Alex Mather
The Atheltic
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Martha Josephson
Partner, Egon Zehnder
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James Murdoch
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Andrew Kortina
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Ben Chestnut
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Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
A change in thinking from apps as something downloaded to a device to something you subscribe to could shift power to service providers at the expense of hardware makers.