Sign up to receive 5 free days of our daily summary for tech news.

An All-In-One Subscription for On-Demand Services

The possibilities of the on-demand economy are limitless—limitless in Silicon Valley, anyway, where it feels like thirty new apps or services become available every week. But there’s only so much time, and money, that I want to spend on these services and others that I haven’t tried yet. So, I predict that someone will launch what seems like an obvious idea: a subscription service for on-demand apps.

For consumers, it would mean paying one monthly fee and getting a certain amount of services or goods guaranteed. The subscription fee could cover delivery fees and provide a certain amout of credits members use to pay for actual goods or services.

The subscription could reduce friction around deciding which app to use to get a burrito or to stock up on paper towels. It would also alleviate anxiety around how much consumers are spending. As a friend recently said, “The fewer decisions I have to make, the better.”

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

Another risk to an all-in-one subscription is that consumers would be too loyal to one brand—Postmates versus Instacart, for example. I think these services are more interchangeable than people realize. And sometimes people use one app over another out of habit, not because they are opposed to trying another one.

3 total comments
Jessica E. Lessin and Jared Friedman commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
One model I have in mind is ClassPass, a $99 per month subscription service that gives members unlimited access to classes at fitness studios.