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Apple’s TV Service Remains in Flux

Apple’s long-rumored television streaming service remains very much a work in progress.

A flood of reports this week described a planned new Apple online video service, supposedly offering a relatively small group of mostly broadcast and major cable channels including CBS, Fox and FX. In one report, the Wall Street Journal pegged the consumer price between $30 and $40 a month.

But it is too early to say which channels will be included in the service, as Apple is talking with a wide range of companies about licensing channels. And Apple is giving at least some companies the impression it wants to build a broad bundle including a range of popular and niche cable channels, one person familiar with the discussions said.

On the business side, Apple will likely pay a per-subscriber fee for a minimum number of subscribers, such as two million, this person said. That could mean Apple will pay roughly as much per channel as a mid-sized cable operator like Cox, which serves four million subscribers.

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