Robert Kyncl, head of content and business operations at YouTube. Photo by Bloomberg.
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Behind the Battles Over Music, a Bigger Prize

Photo: Robert Kyncl, head of content and business operations at YouTube. Photo by Bloomberg.

Google, Amazon and Apple are going head-to-head over streaming music again. And to really understand why, one has to look far deeper than the conventional wisdom that such services are crucial for winning in mobile phones.

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