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Chelsea Handler Deal Portends New Directions for Netflix

Netflix announced today that it wants to be in the Chelsea Handler business. And in picking up Ms. Handler in a multi-pronged deal that includes some version of her topical E! talk show, Netflix sent another message: it’s moving closer to being a real-time television network.

By extension, it’s also setting itself up to be a good venue for advertising.

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But what Netflix loses in becoming a binge-watching depot for non-linear television is a sense of currency, or involvement in the conversations of the day. And for a talk show, being current matters.