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Dropbox’s Softbank Deal Highlights Enterprise Push

Dropbox’s announcement late Monday that it will use SoftBank to sell Dropbox to businesses in Japan highlights a new reality for the company: uncertainty about growth in the consumer market means enterprise customers are likely to be of increasing importance.

But the company is playing from behind in terms of features prized by corporate customers, despite its popularity as a consumer product. How Dropbox navigates these issues will be a focus for investors as expectations mount that Dropbox will go public or be sold.

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One critical question is whether Dropbox’s service can work for larger customers, an issue acknowledged by some of the partners that Dropbox has enlisted to resell its products.