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Dropbox CEO Drew Houston. Photo by Bloomberg.
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Dropbox’s Softbank Deal Highlights Enterprise Push

By
Steve Nellis
 |  April 7, 2015 11:59 AM PDT
Photo: Dropbox CEO Drew Houston. Photo by Bloomberg.

Dropbox’s announcement late Monday that it will use SoftBank to sell Dropbox to businesses in Japan highlights a new reality for the company: uncertainty about growth in the consumer market means enterprise customers are likely to be of increasing importance.

But the company is playing from behind in terms of features prized by corporate customers, despite its popularity as a consumer product. How Dropbox navigates these issues will be a focus for investors as expectations mount that Dropbox will go public or be sold.

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