Jawbone is the latest wearable company to try to go where Apple is not going, with plans for two new activity trackers aimed at the low and mid-tiers.
With the $349 Apple Watch hitting shelves next year, Jawbone is set to announce two new fitness trackers soon, according to people briefed on the matter. The news follows wearables announcements from Microsoft and Fitbit in recent weeks.
The Up MOVE, which clips to clothing, is likely to be priced at $50 and is aimed at the lower-end Fitbit devices, like the Zip. The new higher-end model, the UP3, is expected to sell for $180 and is packed with new sensors and has a slick black design. Currently, Jawbone sells two models of its UP sleep and activity tracker for $130 and $80.
Some of the new features on the higher-end model aren’t expected to be available at launch, suggesting software development may have fallen behind. The company has also been working on headphones that could be released next year, one of the people briefed said.
In unrelated corporate news, Jawbone, which has raised some $600 million in equity and debt, has been getting closer to hiring a new senior executive to take on some of the duties left by Mindy Mount, the company’s president who left in February.
You can read more about Jawbone’s strategic challenges here.