Sign up to receive 5 free days of our daily summary for tech news.

Introducing our newly updated org charts. Browse our org charts on companies like Uber, Facebook, and Airbnb all in one place.

Read this article for free.

Already a subscriber? Log in here


Freewheeling Reddit Grapples with Ads

It’s not easy being the front page of the Internet. Just ask Reddit.

The news aggregator and Internet community has attained surprising fame lately as the go-to place to taste the zeitgeist of cyberspace. Its exceptionally loyal community and massive reach—5.3 billion pageviews last month—has attracted first-tier celebrities including President Barack Obama, and it’s now the source of countless stories that go viral on the Net.

The downsides, though, are numerous: The content is often wild and wooly, with separate sections, known as subreddits, devoted to topics including white supremacy and porn. The sometimes obstreperous, often libertarian-leaning “Redditors” who supervise the content can be hard to manage. The community detests censorship of any type—and doesn’t care much for advertising either.

Now the company is trying to do the one thing many longtime Redditors like the least: change. Or at least change just enough to  generate more revenue without destroying the freewheeling, user-driven culture that makes the site so popular. It's betting, in part, that it can convert the good will of its quirky customers into profits.

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles


Facebook Emails Reveal Debates Over Selling Data Access

By Nick Wingfield, Reed Albergotti, and Sarah Kuranda


Facebook Revelations Damage Image in Tech Industry, Subscribers Say

By Wendy Pollack


To Rebuild Trust, Facebook’s Zuckerberg Looked to Microsoft

By Nick Wingfield

Amazon Google Facebook Policy

10 Lawmakers Tech Should Watch

By Sarah Kuranda and Nick Wingfield

“I think Reddit will survive just about any change just as long as [Redditors] feel like their voices are being heard and they’re not being censored.”