Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information Courses: Sign up for our Micromobility 101 course, a 15-day guided primer on dockless e-scooters, bikes, and more.

Read this article for free.

Already a subscriber? Log in here

Amazon Google Facebook

Glut of Ad-Buying Services Roils Industry

Any advertiser that wants to run a digital campaign faces a complex collection of ad-buying software and exchanges. That conflict has brought the industry to a stalemate, with a dividing line drawn between the tools built by the big tech companies and those sold by smaller ad tech firms.

Whatever advantages of scale enjoyed by big tech firms, advertisers are still reluctant to trust their data on ad performance. That gives independent ad tech firms a reason to hope they can keep carving off a portion of the business.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Crypto Facebook

Facebook’s Crypto Shopping List

By Jon Victor

Enterprise AI Cloud

All Grown Up, Kubernetes Morphs Into a Computing Platform

By Kevin McLaughlin and Priya Anand

Venture Capital

The Investor Rebuilding Kleiner Perkins

By Zoë Bernard and Reed Albergotti

Google Telecom

Google in Middle of Fight Over 5G Spectrum

By Christopher Stern

The problem is the more players you add in, the harder it is to manage logistics of any ad campaign.