For mobile apps trying to make it big around the world, size matters.
Storage space on low-end Android phones that dominate markets like India and China is severely limited. Every megabyte counts.
The Information charted some of the smallest apps to see who has mastered the process of keeping it light and how. In a sign of the importance of the issue, Google, Facebook and wireless carriers are working on ways to let developers subsidize the cost of app downloads and usage, or break apart the various functions of an app so the full thing doesn’t need to be downloaded. But their impact won’t be felt for a while.