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Is Time the New Click Bait?

So Snapchat wants to become a media company. This week it showed off the long-rumored Discover, a way to watch and read stories from publishers like Yahoo and Vice by swiping to a new screen on the messaging service.

It’s too early to say what Discover will mean for Snapchat or publishers. (For my suspicions on the latter, see this.)

But there’s one element in particular about Snapchat’s approach that’s worth highlighting, namely how Snapchat is constraining time. I predict more media companies will follow.

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As far as the broader media business is concerned, my hunch is that this focus on time will only last so long