Sign up to receive 5 free days of our daily summary for tech news.

Special Offer: Try out The Information today for only $10/month for your first 3 months. 
Startups Amazon Apple

Misleading Pushback on Media Reports Does Nobody Good

I try not to dwell too much on the inner workings of journalism in these columns. But there’s a big shift happening in the media business that no one is talking about, and I believe it has big implications for journalists and companies alike.

Companies are going on the PR offensive, disputing stories and firing off feisty comments in reaction to unflattering news. In recent months, I’ve seen more instances of companies firing back against stories than at any other time in my nearly a decade as a technology reporter: Nike’s response to CNET’s report that it will stop making its FuelBand hardware; Square’s response to a Wall Street Journal story saying it discussed selling itself to Google and Apple; Amazon.com shooting down lots of stories, including this Wall Street Journal report that it is considering offering an advertising-supported online video and music service and a piece from The Information’s precursor site, jessicalessin.com, that the company was considering offering a free phone.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here