Sign up to receive 5 free days of our daily summary for tech news.

Read this article for free.

Already a subscriber? Log in here


New Video Upstarts Take a Crack At Windows

The short-form online video movement, with its homespun stars, low-budget productions and ceaseless flood of new content, has tried hard to stand apart from the traditional media industry.

So it feels almost unsettling to see online video startups now adopting a very old-school media model. The latest example: New-era studios looking to make money by “windowing” or staggering the rollout of their content.

Digital video companies such as Crunchyroll have been experimenting with some form of windowing content, putting it behind a paywall for a period and then releasing to the larger public. The latest practitioner is Vessel, the video startup from former Hulu CEO Jason Kilar, who’s essentially bet the company on the hope that core fans of online video series are willing to pay to get certain shows already available on sites like YouTube earlier on Vessel.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

Receive original reporting about the most important tech companies, from Apple to Uber, in your inbox or online.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to dozens of events a year, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Media Google Facebook

The Information Subscribers Most Likely to Pay for Google Among Tech Services

By Wendy Pollack and Mike Sullivan


Facing Free Speech Challenges, Social Media Firms Say They Need More Time

By Matt Drange

Media Entertainment

Why Hulu’s Heavy Losses Pose Question for Disney and Comcast

By Tom Dotan

Media Entertainment

For Streaming Sports Upstart, a Potential World Cup Boost

By Matt Pressberg

“I’m not sure that YouTube fans are going to pay $3 a month to see [YouTube star] Michelle Phan three days earlier,” said a TV industry veteran.