Sign up to receive 5 free days of our daily summary for tech news.

Try The Information for just $10/month for your first 3 months.

Read this article for free.

Already a subscriber? Log in here

Media

Big Online Crowds for World Cup, But No Way to Count

ESPN is touting “record” numbers for online viewership of the World Cup soccer matches—but the absence of independent ratings, which advertisers typically demand, and the comparatively modest overall size of the Internet audience are indicators of just how far streaming TV still has to go to become a mainstream medium.

Last week’s game between the U.S. and Germany peaked at 1.7 million online viewers and 3.2 million unique viewers over the course of the broadcast, according to figures released by ESPN. That’s about one-tenth the number of people who watched the game on conventional TV. (A big audience is also expected for Tuesday’s U.S. - Belgium contest.)

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Media Startups Entertainment

Streaming Service Quibi Seeks Up to $1 Billion in New Funding

By Tom Dotan and Jessica Toonkel

Entertainment

Rising Fees, Falling Audiences Highlight Pay TV Dilemma

By Jessica Toonkel

Entertainment

Lionsgate’s Hulu-FX Movie Deal Shows Change in TV Landscape

By Jessica Toonkel

It was only today that Nielsen, in collaboration with web video ad platforms Brightroll and Tubemogul, rolled out software that tracks digital advertising audiences across various platforms.