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Samsung Preps New Mobile Video Service

Samsung Electronics is rebooting its mobile video strategy in a test of whether short-form video content can drive mobile revenues just as games have.

The South Korean company has earmarked several tens of millions of dollars to invest in short-form video for a new mobile product, according to people Samsung talked to about the effort. Internally, the product had gone by the code name Volt but will launch under another one.

The initiative is being overseen by John Pleasants, a gaming veteran who managed Disney’s mobile services and gaming business before joining Samsung as executive vice president of media solutions in June. While the initial business model for the service, which could also include music, isn’t clear, over time the company is looking to create media services for which it could charge a few dollars a month, said one of the people briefed.

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Samsung’s Mr. Pleasants has had conversations with Hollywood talent agencies and has separately said he doesn’t want Samsung to viewed as “dumb money.”