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Snapchat’s Executive Team Signals Its Future

There comes a point during the life of fast-growing tech companies when the early hype around a product’s release starts to ebb and the real company as it will exist for the foreseeable future emerges.

Snapchat, the latest and most highly valued unicorn of the mobile messaging world, has arrived at that point. Nearly three years after Evan Spiegel dropped out of Stanford to turn a disappearing picture and video messaging app he co-founded with Bobby Murphy into the next big tech company, Snapchat over the past 14 months has assembled a senior management team from some of the biggest firms across social media, entertainment and finance.

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Mr. Murphy [is] seen as holding the critical position of keep safe of “the psychology of the platform,” overseeing projects to restructure and overhaul the main messaging feature.