Sign up to receive 5 free days of our daily summary for tech news.

Tech Companies Eye Credit to Fuel Customer Growth

There are few large technology companies that haven’t taken a stab at payments. Between Apple, Amazon, Google and offerings from countless varieties of startups, the desire for Silicon Valley to assert its control over the flow of commerce has been fully expressed in 2014.

But if payments is an abiding interest for tech, credit is only beginning to dawn on them.

Quietly, companies like Google and Amazon have been offering various forms of credit to advertisers and merchants—programs that, if expanded, could give their maturing businesses a boost by finding them new customers and helping them get more revenue from existing ones.

Online advertising giants like Google, Facebook and Twitter are constantly under the gun to maintain steady growth in revenue and advertisers. Many want to target small businesses in particular, and offering credit would open up a new tier of small and medium businesses that wouldn’t otherwise be financially capable of running large campaigns.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

Outwardly, Facebook maintains it’s not planning any forays into credit programs for advertisers. But with the company openly interested in incorporating payments into Facebook over time, the jump to incorporating credit, and doing it competitively, could be the next logical step.

Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Google’s relationship with small businesses is a closely watched area for the company, as its year-over-year growth rate in ad revenue slowed from 20 percent in 2012 to 16 percent in 2013.