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Tech’s Next Battleground: The NBA

Technology has been revolutionizing how sports teams evaluate their players and make decisions in crucial situations. But 2015 will be the year that hardware takes center stage in the battle for the wallets of NBA owners and their customers. Tech giants like Apple, Samsung and Microsoft will vie for their share of the pie.

Why the NBA? Yes, Major League Baseball’s affinity for stats has been immortalized in movies like “Moneyball.” And yes, the NFL has been making waves for its implementation of RFID technology. But it’s the NBA and its teams that have become the Elysian Fields of sports-loving statisticians.

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Much like you can only get certain NFL Mobile content if you’re a Verizon customer, you might one day only be able to make NFC purchases at NBA arenas if you use Apple Pay.

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Much like you can only get certain NFL Mobile content if you’re a Verizon customer, you might one day only be able to make NFC purchases at NBA arenas if you use Apple Pay.