Sign up to receive 5 free days of our daily summary for tech news.

The Pitfalls of TV’s Mixed-Up App World

The unbundling of cable and the rise of Internet-enabled streaming was supposed to be the promised land for consumers.

While it’s still early in the life of over-the-top video content, the current era is marked more by chaos than a clear view of the future. Thanks to complicated rights agreements, different technical standards and poor design, there’s no easy answer to what content is available online when, or whether an individual network may be distributing a show on its own app.

The result is a mess of viewers hunting and pecking for shows while advertisers remain leery of new streaming video ad formats. And the day cord-cutting becomes the norm remains in the distance.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

6 total comments
Joe Marchese, Tom Dotan and 2 others commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
From a software perspective, the most effective way to fix the problem is for networks to reach a consensus on what a video app should look like and when new content should appear.