Sign up to receive 5 free days of our daily summary for tech news.

Join us for just $10/month for our analysis of Facebook's new cryptocurrency announcement on 6/18.

Read this article for free.

Already a subscriber? Log in here

Media Enterprise Amazon

Tough Road for Online Video Vendors

Online video consumption is exploding. But for technology vendors jockeying to help media companies distribute online video, it’s a brutal market right now.

Sending digital video requires many steps, including making sure the video runs on multiple software and hardware systems, tagging the video so it can be searched, inserting ads and more.

Businesses like Verizon and Ericsson have jumped into the market to help TV networks and pay-TV providers, joining existing providers like Brightcove and Comcast’s ThePlatform. But the industry is beset by challenges, including keeping up with constantly evolving technology, a lack of standards and low margins, industry executives say.

Media executives, for their part, express frustration with the technology choices they’re being offered, complaining that few companies, if any, offer what they need to serve a fast-expanding market for online video.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Amazon E-commerce Policy

What’s Amazon’s Share of Retail? Depends Who You Ask

By Priya Anand

Enterprise Cloud

Salesforce’s Bret Taylor Talks Tableau and the ‘New Normal’ Among Businesses

By Kevin McLaughlin

For vendors, working with big media companies can mean tight margins, said one industry executive, noting that big companies aren’t willing to pay based on number of gigabytes consumed.