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Media

Video Game Leader Plots Foray into Movies

Activision Blizzard has been famously averse to adapting its hit video games for the big screen, but that could soon change.

The publisher of blockbuster games including “Call of Duty” and “Skylanders” is currently mulling a plan to launch an entertainment studio, where it would produce its own movies and TV shows rather than simply license its titles to outside partners.

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Activision has managed to buck the industry-wide downward trend, even during the bleakest years, largely due to continued strong returns from its biggest games. Yet there have also been troubling signs from its dependable blockbuster title “Call of Duty.”