It’s the year 2020. There’s a big new show about to premiere to millions of homes. And executives from the media company that made the program and the service provider that is distributing it to viewers are at loggerheads over their distribution agreement. They are locked in a conference room trying to reach a 11th-hour deal to prevent the show’s owner from cutting it off from the service provider’s subscribers.
The parties at the table aren’t Fox or Cablevision, one of the broadcast network/cable provider duos that have increasingly had just these fights. It's a new content behemoth, Netflix, and an Internet provider, like Verizon or AT&T.
Far-fetched? Maybe not.