Sign up to receive 5 free days of our daily summary for tech news.

Where Amazon Is Winning in Mobile

Amazon.com has minuscule market share in selling mobile apps, and the company’s long-awaited phone has yet to appear after years of work. But Amazon is nevertheless becoming a mobile juggernaut in an increasingly important realm: services that store and process data for apps.

Despite competition from Google and Microsoft, Amazon dominates the business of selling app developers storage, processing power and tools for sending messages and pinpointing locations, according to research firms and dozens of app developers. A host of companies that help developers build for multiple operating systems at once—like Parse, now owned by Facebook—have chosen to plug into Amazon’s technology over Google’s and Microsoft’s. Apps like music service Spotify and Yelp, which offers local reviews, depend on Amazon.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

“Amazon is very strong in [the consumer] market, and I wouldn’t necessarily say we’re going to be the winners in that market. It’s going to take a while. We’re not under any illusions about that.”

—Pius Uzamere contributed to this story.

Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
“The only company that I really could see challenge Google and Apple as far as their app store dominance would be Amazon, given what they have already in the cloud,” says venture capitalist Jeff Fagnan.