The piece of news that surprised me most yesterday wasn’t that embattled Twitter CEO Dick Costolo was stepping down. It was that Twitter’s first CEO and long-time groupie Jack Dorsey was stepping in.
Costolo and Dorsey would have you think the transition to Dorsey as interim CEO is perfectly natural and part of the plan, a notion that ran through post-announcement meetings and interviews. After all, back in 2011, Dorsey split his time between Twitter and Square. He was Twitter’s early CEO, serves as its chairman and seems to have dinner with Costolo a lot. All this while he’s running Square, a company valued in the billions of dollars struggling to becoming big and profitable as it eyes an IPO.
But if this switch was all part of the plan, I think we should be asking why Twitter’s eight-person board of directors didn’t have a better one