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A Game Plan for VR and AR in 2017

The VR and AR push of the last several years is at a crossroads. The PR wave that had helped create excitement is subsiding against the backdrop of disappointing technology, content, and adoption.

In the last several months the grand vision of useful Augmented Reality has been shelved in favor of fun photo-filters that are fleetingly engaging. And the VR dream has been dialed back in many cases—at least in the messaging from companies—from one envisioning lifelike, deeply engaging experiences to simpler experiences that require lower bandwidth and processing.

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The question that people in the VR/AR startup ecosystem must ask is what experiences are within reach that can be built on the technology as it exists today.