ICYMI: The Man Behind Netflix’s Big Spender Strategy for Content Read Now

Universe CEO Joseph Cohen. Photo credit Jayson Carter.
Creator Economy
Venture Capital Startups

Addition Leads Funding for Website Builder Universe; Twitter Shuffles Top Team

Photo: Universe CEO Joseph Cohen. Photo credit Jayson Carter.

Creators are making custom websites in vogue again.

After years of watching social networks abruptly tweak their algorithms or make other changes like hiding popularity metrics, influencers are trying to exert more control over their audiences by launching their own websites and blogs. That’s feeding demand for the startups that help them build these sites.

Universe, a four-year old developer of software that gives creators and small businesses drag-and-drop design tools, raised $30 million last month in a Series B round led by Addition, the venture fund led by former Tiger Global Management partner Lee Fixel. Existing investors including GV, formerly known as Google Ventures, also participated. The startup says 500,000 creators and small business owners have used its sites within the last month. News of the funding has not been previously reported. 

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing Entertainment E-commerce
Pinterest’s Tardy CEO Shakeup
Ben Silbermann. Photo by Bloomberg.
What timing! No one could say they were surprised that Ben Silbermann is stepping down as CEO of Pinterest—that’s something we’ve expected for a while. After all, while he and his co-founder, Evan Sharp, built the business into a public company worth $13 billion—even after the stock plunge of recent months—Silbermann lately has been grappling with falling user numbers in the U.S. No, what is...
Latest Briefs
 
FCC Commissioner Calls on Apple, Google to Remove TikTok From App Stores
Email App Front Doubles Valuation to $1.7 Billion
Disney’s Board Renews Chapek’s Contract for Three Years
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Amazon's logo on a tent at Cannes this week. Photo by Reuters.
Amazon
Amazon’s Ad Staffers Flee Amid Complaints of Bloat, Bureaucracy
In the years immediately before Covid-19 sidelined the global advertising festival in Cannes, Amazon kept a low-key presence at the annual gathering of ad and tech people.
Crypto Markets
Tech’s Worst-Timed Deals: Six Acquisitions That Have Not Improved With Age
As tech valuations collapse to a fraction of where they were last year, executives likely have a few regrets.
Art by Clark Miller
Scene and Heard Crypto Culture
‘The Last Great Party’: With Crypto Winter Coming, NFT Lovers Try to Stave Off Reality
Ten days before NFT.NYC began last Monday in New York, I interviewed the conference’s founder, Jodee Rich, about how the crypto market’s collapse would impact this year’s gathering.
Tesla's Fremont factory, in a photo taken in May 2020.
Exclusive Autonomous Vehicles
At Tesla, Returning to the Office Creates New Problems
On the evening of June 8, speaking from Tesla’s factory in Fremont, Calif., Elon Musk addressed a few dozen of the electric car maker’s employees in person, and thousands more in a livestream.
Signage at VidCon 2016. Photo by Shutterstock
VidCon Returns as Chill Falls on Creator Economy
VidCon, the annual gathering of social media creators, fans and industry representatives, will descend on Anaheim, Calif., Wednesday for the first time since 2019.
From left: Brooke Hainey & Keith George, co-founders of Cortina; Bennett Carroccio, co-founder of Canal; Conner Sherline, founder of Disco.
Startups to Watch Startups E-commerce
Three Startups That Help Online Retailers Cut Out Facebook Ads
Direct-to-consumer brands that rely heavily on Facebook and Instagram ads have been reeling ever since Apple’s 2021 privacy changes made it harder and more expensive to land new customers.