Twitch hasn’t turned into the advertising powerhouse Amazon might have expected when it bought the live-streaming gaming service in 2014. But Amazon may have found a new way to generate more revenue from Twitch—by selling its live-streaming technology to other companies.
Amazon has considered launching a service based on Twitch’s technology that outside companies could use, say people familiar with the effort. Amazon Web Services—Amazon’s cloud computing division, which oversees Twitch—would sell the service, two of the people said. It would not bear Twitch’s brand name.