Sign up to receive 5 free days of our daily summary for tech news.

Amazon Is Becoming an AI Chip Maker, Speeding Alexa Responses

Amazon.com is developing a chip designed for artificial intelligence to work on the Echo and other hardware powered by Amazon’s Alexa virtual assistant, says a person familiar with Amazon’s plans. The chip should allow Alexa-powered devices to respond more quickly to commands, by allowing more data processing to be handled on the device than in the cloud.

The effort makes Amazon the latest major tech company, after Google and Apple, to design its own AI chips, in hopes of differentiating their products from those of rivals. That strategy has major ramifications for chip companies like Intel and Nvidia, which are now competing with companies that previously have been their customers.

UPDATE: This story has been updated to include Amazon's comment about the risk of Alexa data being hacked.

Yonatan Raz-Fridman and Mohammad Musa commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
“The experience can be so much better if you move a substantial part of the speech recognition to the device.”