This link has already been used. Please log in or subscribe to read the full article.
Amazon's latest Fire Stick TV devices introduced last year. Photo by Bloomberg
Exclusive
Entertainment Amazon

Amazon Plans New Video App, Latest Step Into TV Ad Market

Photo: Amazon's latest Fire Stick TV devices introduced last year. Photo by Bloomberg

Amazon.com is planning to launch a free, advertising-supported video service for the estimated 48 million people who use its Fire TV streaming video devices, say people familiar with the situation. The new service, which is being developed by Amazon’s IMDB subsidiary, will join a growing collection of efforts by Amazon to tap into the $70 billion TV ad market.

The company has already introduced ad-supported shows on IMDB, expanded video ads on its gaming site Twitch and run ads on NFL games on Prime Video, its primary streaming service. It is also expected to run ads on Prime Video in Europe for some sports events, said one of the people.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive Entertainment
ViacomCBS Probed Sexual Misconduct Allegation Against CEO Bob Bakish

ViacomCBS has been investigating an allegation of sexual misconduct by its CEO, Bob Bakish, according to several people familiar with the situation. The investigation comes less than a year after Viacom merged with CBS, whose former CEO Les Moonves resigned after several women accused him of sexual harassment and intimidation, including forcibly touching them and creating a culture of fear.

On ...

Latest Briefs
 
Amazon Unveils New Echo and Ring Products, Confirms Game Streaming Service.
Spotify Signs Deal With Chernin to Turn Podcasts Into Movies
ChargePoint to Go Public in $2.4 Billion SPAC Deal
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Startups Microsoft
Tech Execs Are Obsessing Over Note-Taking Apps. We Tested Them Out
Investors are newly enamored of note-taking apps, financing startups like Notion Labs, Coda and Roam Research at high valuations.
Venture Capital Asia
TikTok Valued at Around $60 Billion, As Deal Structure Emerges
Walmart and Oracle are valuing the soon-to-be formed TikTok Global at between $50 billion and $60 billion, according to two people familiar with the deal, as key aspects of one of the most convoluted global tech deals in history take shape.
Exclusive Policy Google
In Ironic Twist, Google’s Pro-Privacy Move Boosted U.S. Antitrust Probe
Google has taken a lot of heat for violating people’s privacy. Now it could get in trouble for trying to protect it.
Profile Media/Telecom Markets
Bourkoff Is Star Media Dealmaker, But Can He Make Shift to Tech?
Aryeh Bourkoff hates wasting time. Rather than checking his overcoat when he goes out to lunch during New York’s frigid winters, the investment banker sometimes asks his assistant to walk with him to the restaurant so she can take his coat with her back to the office.
The Takeaway Media/Telecom Google
Accepting Kickbacks, Publishers Are Playing Into Tech Companies’ Hands
For years, news publishers have been clamoring for Facebook, Google and Apple to pay for the news content that gets distributed through their services.
Venture Capital Startups
Politics Create High-Wire Act for Tech CEOs
In June, after protests against the police killing of George Floyd swept the country, Glenn Kelman, CEO of online real estate brokerage Redfin, wrote an email to his customers in which he committed to doing more to help Black customers find homes in neighborhoods they’ve traditionally been shut out of.