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Enterprise Amazon Cloud

Amazon Web Services Targets Cisco in Networking

Amazon Web Services already dominates the market for cloud services. Now, it is eyeing a part of the cloud business it doesn’t already control: the $14 billion global market for data center switches.

AWS is considering selling its own networking switches for business customers—hardware devices that move traffic around networks, according to a person with direct knowledge of the cloud unit’s plans and another person who has been briefed on the project. The plan could plunge Amazon more deeply into the lucrative enterprise computing market, posing a direct challenge to incumbents in the business like Cisco, along with Arista Networks and Juniper Networks.

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The new networking switches are designed to make it easier for customers to shuffle computing chores between their private data centers and AWS.