A Raise May Be Out of the Question, but You Do Have Other OptionsAct Now

Apple's software and services chief Eddy Cue, whose team will oversee the video service. Photo by Bloomberg

Apple May Offer Cut-Priced Bundles With Video Offering

By and  |  March 21, 2019 9:22 AM PDT
Photo: Apple's software and services chief Eddy Cue, whose team will oversee the video service. Photo by Bloomberg

When Apple finally unveils its TV service on Monday, it is expected to feature a slate of original shows and the ability to subscribe separately to some other streaming channels, all run through a central video app. But what may differentiate Apple’s service is that it could offer people bundles of on-demand streaming services for one discounted price—just as cable TV has long packaged groups of traditional TV channels.

Apple has negotiated the right to bundle streaming services in its deals with media firms, said several people familiar with the situation. At a time when consumers are complaining of feeling overwhelmed by the sheer number of individual services, selling a group of services for one price could be appealing. It holds out the possibility that Apple could offer a discounted bundle of the streaming on-demand versions of Showtime and Starz, for example, or various other bundles of streaming services grouped by genre.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive asia
Chinese Investment Giant Hillhouse Capital Seeks to Expand Outside China
Zhang Lei, chairman of Hillhouse Capital Management Ltd. Photo via Bloomberg
Hillhouse Capital Group, the Chinese sprawling investment powerhouse that has drawn comparisons to Tiger Global Management, has a new challenge: growing outside China. The firm is best known for investments in Chinese tech giants such as Tencent, JD.com, Didi Global and TikTok owner ByteDance. But the devastation of China’s private equity and venture capital sectors, caused by...
Latest Briefs
 
Early Stage Startups Are Light on Cash
EU Ruling Could Limit Meta’s Ad Targeting Ability
Musk’s Neuralink Under Federal Investigation Over Animal Testing
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
startups venture capital
Six Investors Chasing Debt Deals During the Downturn
With equity investors dialing back and public markets frozen over, startups that need to raise money are short of options.
The 1:1 policy
A Billionaire Couple Goes for Broke: How John and Laura Arnold Plan to Give It All Away
On Election Day, John and Laura Arnold found themselves deep in the lion’s den: a few blocks from the White House, working from the new Washington D.C.
Photo by Bloomberg.
Exclusive
Marc Lore’s Kitchen on Wheels Startup Cuts Staff, Dials Back Delivery Ambitions
Wonder, a mobile kitchen and food-delivery startup led by Jet.com founder Marc Lore, has laid off 7% of its workforce, a company spokesperson said, as it attempts to overhaul its business.
Animation by Clark Miller
The Big Read
The Passion of Cathie Wood: Why the ‘Wackiest Portfolio Manager on Earth’ Isn’t Losing Faith
Cathie Wood was sitting in a phone booth in the New York office of Ark Invest when she heard Tasha Keeney, one of the firm’s analysts, let out a scream—“a happy scream,” Wood recalled.
Chart by Mike Sullivan.
Data Point electric vehicles
Electric Vehicle Startups Face Cash Crunch
Startup makers of electric vehicles were one of the biggest beneficiaries of the SPAC party of 2020–21—and that fete is now well and truly in the hangover phase.
Art by Mike Sullivan
startups crypto
2023 M&A Preview: Deals Could Be On Tap for Disney, Zoom Video, Vice Media
With just a month left on the calendar, 2022 could wind up being the worst year for U.S. mergers and acquisitions since 2017.