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Apple Sends Mixed Signals to Hollywood

Earlier this year, Apple executives met with representatives for comedian Chris Rock about a potential video deal, according to two people familiar with the discussions. It was just one example of the kind of meetings Apple executives have been having since they announced they would finance original programming for Apple TV a year ago.

The meeting with Mr. Rock didn’t lead anywhere. He ended up signing a deal with Netflix that was reportedly worth $40 million for two stand-up specials.

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