Sign up to receive 5 free days of our daily summary for tech news.

Subscribe today for just $10/month for your first 3 months to access daily conference calls during the week of the Uber IPO. 

Enter your email to read the full article.

David Pakman shared this article with you.

Already a subscriber? Log in here

Google

AppNexus Tries to Bite at Google’s Heels

In the nine years since he founded ad-tech firm AppNexus, CEO Brian O’Kelley has established a reputation for blustery public pronouncements against the power wielded by digital ad-selling giants like Google. But until recently AppNexus didn’t have the weaponry in the form of digital ad selling software systems to be competitive with Google for business.

AppNexus, which operates software systems for real-time auctions and placements of Internet advertising, hopes that is starting to change. Recently, it rolled out a new suite of software to help websites and apps sell their ad space. That allowed it to broaden its client base, which in the past was limited mostly to advertisers looking to buy ad space. As a result, Mr. O’Kelley says AppNexus has won publishers away from Google’s DoubleClick for the first time in a decade. (It won’t identify those clients although AppNexus says it picked up Le Figaro, a French newspaper, which wasn’t on DoubleClick.)

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Read this article for free

David Pakman shared this article with you.

Already a subscriber? Log in here

Recent Articles

Entertainment

How Netflix Scaled Back U.S. Lobbying to Focus on Europe

By Beejoli Shah and Christopher Stern

Markets

As Tech Firms Delayed Going Public, Pre-IPO Bonus Shrank

By Martin Peers

Venture Capital Enterprise Startups

Zapier’s Unusual Path to Profitability

By Kevin McLaughlin

Venture Capital Startups Entertainment

Scopely Sees Growth With Mobile Games That Live On

By Beejoli Shah

“Everyone, us included, has been trying to attack that monopoly for years. We’re making small progress.”