Sign up to receive 5 free days of our daily summary for tech news.

Media Startups

Bustle’s Slower but Steady Growth Path

In digital media these days, the most contrarian strategy is the simplest. Take female-focused Bustle, trying to keep costs and investments low, hoping to turn a profit.

While everyone else is making video the centerpiece of their content as they chase TV ad dollars, Bustle has zeroed in on newspaper and magazine advertisers and is only dabbling in video. Unlike other sites, it doesn't care about getting onto Snapchat's Discover feature. And while some publications with mostly female readers are trying to develop e-commerce as an extra revenue stream, Bustle is sticking to advertising.

Recent Articles

Entertainment

Esports Audiences Surge, but Better Audience Data Needed for TV Deals

By Matt Pressberg

Media Entertainment Telecom

With Time Warner Win, AT&T Inherits HBO’s Challenges

By Jessica Toonkel

Entertainment

Left on Merger Sidelines, Viacom Strikes Netflix Deal

By Jessica Toonkel

Entertainment

Sports-Free Streaming Service Philo Raises Money as Competition Heats Up

By Jessica Toonkel and Tom Dotan

“We’re a very bottoms-up company; we’re specific about how we approach the market. We don’t like to gamble.”