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Guokr CEO Ji Xiaohua (also known as Ji Shisan). Photo by Guokr.

China’s New Twist on Q&A App: Paying Users

Zara Zhang
 |  June 15, 2016 7:01 AM PDT
Photo: Guokr CEO Ji Xiaohua (also known as Ji Shisan). Photo by Guokr.

It’s long been known that getting people in China to pay for information or entertainment is tough, whether it’s news, music or videos. But a new Chinese Q&A app, Fenda, has turned that belief on its head.

Fenda, which literally translates into “minute-long answer,” attracted 6 million paying users in the first 20 days after its launch on May 15, a spokesperson said. Fenda charges people for asking questions of “experts.” But it allows paying users to recoup their costs by letting others pay a tiny amount to hear the answers, which are recorded on audio files lasting 60 seconds or less. Fenda is mostly accessed through WeChat.

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