When Elon Musk first tried to buy Twitter, the social media app’s executives tried to rebuff him. Now they just want the deal done.
Senior executives want Musk’s acquisition to close as soon as possible, people familiar with their thinking said. They hope that the sooner the Tesla founder takes over, the sooner staff and advertisers will get a clearer picture of the company’s future. Regulatory approval is the biggest remaining hurdle—and in theory that should be straightforward since Musk’s companies don’t compete with Twitter. But it may not be that simple.