Meta Insiders Debate Key Issue for Reels: Whether to Share Ad Dollars With CreatorsRead Now

Photo: Bloomberg

Could Facebook Be Safer If Built Today?

Photo: Photo: Bloomberg

As we digest the Cambridge Analytica scandal engulfing Facebook, the prevailing narrative is that the data genie can’t be put back in the bottle. Our data is out there. The internet won’t work without us giving it up. There is nothing to be done but hope regulators compel companies to be on their best behavior.


But that simply isn’t true. While there may be a policy solution, there could also be various technical ones. In particular, Facebook could design its systems so it didn’t manage all our data by default. Instead, user data could be stored inaccessible to Facebook until users gave the service explicit permission to tap into it. Users could still see ads, keeping Facebook’s business model intact.

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Creator Economy
Meta’s Resistance to Sharing Ad Sales Starts to Crumble
Photo: Bloomberg
For at least a year, one question has hung over Meta Platforms-owned Facebook and Instagram: whether the apps will introduce a way to share a cut of ad revenues with more creators, similar to how YouTube pays video-makers. Our story today by Sylvia and Kaya goes deep into the debate at Meta over introducing ad-revenue sharing, which some staff viewed as a slippery slope, and a parallel argument...
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Photo: Bloomberg
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