Mark Cuban has taken steps to buy back the name of the firm that made him rich, Broadcast.com, so he can use it in his latest business venture, said a person familiar Mr. Cuban’s plans.
The entrepreneur wants to build a Twitter-like conversational platform for people to use cryptocurrency tokens to pay to talk with public figures and other influential people. For example, a person could ask Mr. Cuban for his view on President Donald Trump’s response to the violence in Charlottesville this weekend, “pay” for his attention, and then engage him in a one-on-one conversation, said the person.
