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Facebook and Twitter Pressure Partners Over Snapchat

Earlier this year, The Huffington Post got a polite but pointed request from Twitter: Stop using The Huffington Post’s personalized Snapchat logo as its Twitter profile image, according to a person briefed on the situation.

In response, HuffPo reduced how often it used the logo on Twitter—which makes it easier for people to find the publication on Snapchat by scanning the image—but hasn’t given up the practice entirely. The exchange highlights an intensifying battle under way between social media companies. As Snapchat has risen in prominence, numerous publishers (including NPR, USA Today and Forbes as well as sports teams, celebrities and universities) have used their profile pages on Twitter and Facebook to sign up followers for their Snapchat accounts.

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Snapchat, by design, doesn’t encourage viral growth on the app, so many brands have used their huge follower counts on other social networks to direct people to their Snapchat account.