Leading up to the World Cup, GameOn Technology built a Facebook Messenger app for getting scores and game highlights. But as the World Cup kicked off last month, the app was still on the sidelines, awaiting Facebook’s approval.
GameOn isn’t alone. The Information spoke to nearly a dozen developers frustrated by significant recent delays to get new apps approved, even after Facebook reopened its application process following the Cambridge Analytica data privacy scandal. The developers, who work for retailers and others who want to interact with customers on Facebook Messenger, said the delays have cost them business and credibility with customers. At least one developer decided to stop building applications on Facebook altogether.