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Facebook’s Android Contingency Planning

Facebook has been secretly preparing contingency measures to allow its apps to operate on Android phones without going through Google’s app store, according to people who have been involved in different parts of the strategy.

Facebook’s goal is to be ready in case it has an intractable conflict with Google, which operates the Android mobile operating system, over future rules governing how apps can function on Android.

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If Facebook breaks from Google, it will have an opportunity to experiment with new features that aren’t allowed under Google’s current rules. That could include offering its own app store of sorts.