Fitbit CEO James Park. Photo by Bloomberg.
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Fitbit To Buy Pebble

Photo: Fitbit CEO James Park. Photo by Bloomberg.

Fitbit, the leader in the fitness band market, is near a deal to acquire smartwatch maker Pebble, according to three people briefed on the deal.

The price couldn’t be learned but it is thought to be for a small amount. Pebble had been looking to sell, one of the people said. There have been signs over the past year or so that Pebble was facing financial challenges. Earlier this year it reportedly laid off about a quarter of its workforce.

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