Last year brought a frenzy of investments and new startups to the creator economy. Now comes the reality check. The market isn’t big enough for all of these upstarts, according to Kirsten Green, founder and managing partner of Forerunner Ventures. 

“There will be winners and losers,” she said in an interview with The Information. “That’s part of making the market. That is a necessary part of getting to the truth of where the real opportunity is.”