In her 16 months running Google’s cloud business, Diane Greene has reorganized its sales team, recruited new executive blood and cut staff. What she hasn’t done is announce many big new customers.
That may change on Wednesday, as Google Cloud kicks off its annual conference for customers and developers in San Francisco. There are hints of deals to be announced. Adobe, for instance, has been in talks to shift some of its business to Google Cloud, said several people with knowledge of the talks. Adobe already uses Amazon Web Services and Microsoft Azure for parts of its operations, which isn’t expected to change. But announcing even a small deal with Adobe could help Google Cloud—which badly lags AWS and Microsoft in market share—win over other customers.