Save 50%—more than $175—on a subscription to The InformationAct Now

How Amazon Influencers Can Cash Out This Prime Day

How Amazon Influencers Can Cash Out This Prime Day

Amazon’s announcement that it will hold another shopping sales event known as Prime Day, in mid-October, could give a window into how creators will fare during the upcoming holiday shopping season.

Amazon’s five-year-old influencer program rewards creators on Amazon and social media apps when they review Amazon-sold clothes, accessories and gadgets. These reviewers can make money when their viewers click on links they share on social media, post to their Amazon storefronts, include in lists of product roundups and attach to videos, including reviews and videos in which they reveal recent purchases. One creator I spoke to, Cyndi Lundeberg, has a full-time job in public relations. She says she earns an additional income of around $5,000 per month from Amazon.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive
Marc Lore’s Kitchen on Wheels Startup Cuts Staff, Dials Back Delivery Ambitions
Photo by Bloomberg.
Wonder, a mobile kitchen and food-delivery startup led by Jet.com founder Marc Lore, has laid off 7% of its workforce, a company spokesperson said, as it attempts to overhaul its business. The startup landed a $3.5 billion valuation when it raised $350 million this summer and planned to add more than a thousand kitchens around the tri-state area this year. But now it’s changing up how...
Latest Briefs
 
Salesforce Co-CEO Bret Taylor to Step Down in January
Zuckerberg Says Social Media Remains His Focus
Former Engineer Accuses SpaceX of Age Discrimination
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Clark Miller
The Big Read
‘I’m Licking My Chops. I Know It’s Going Down’: The Pissed-Off Crypto Traders Who Predicted—and Profited From—the FTX Implosion
Ishan Bhaidani had been patient for over a month, waiting for blood in the water. Now was his moment.
Data Point google
Where Google Has Grown
Alphabet has doubled the headcount in its Google Cloud unit since early 2019, according to data obtained by The Information, outstripping Alphabet’s overall hiring growth.
Art by Clark Miller.
Gift Hunting culture
The Information’s Top Tech-Adjacent Gifts for 2022
After the roller-coaster ride of the past month, everyone needs a little retail therapy. So, in honor of Black Friday and the upcoming holiday season, we’ve put together our annual gift guide, asking The Information’s staffers to share their favorite tech and tech-adjacent purchases of the last year.
Charlie Bell. Photo via Microsoft
Exclusive microsoft amazon
A Former Amazonian Hits Bumps in Push to Make Microsoft More Secure
When Microsoft last year recruited Charlie Bell, a top product engineering executive at Amazon Web Services, it was a major coup for the software giant.
From left to right: Mysten's founders, Sam Bankman-Fried, Aptos's founders.
startups crypto
Aptos, Mysten Valuations Look Sky-High With FTX Out of the Picture
Before it spiraled into bankruptcy, FTX spent hundreds of millions of dollars splashing out on investments in crypto startups.
Photo by Getty. Art by Mike Sullivan.
Opinion culture
Employees Aren’t the Only Ones Suffering From Burnout
We’re living in a split-screen world when it comes to burnout and the employee experience. On one side are all the investments CEOs and human resources executives have been making in recent years—and especially since the pandemic began—to support employee well-being and mental health.