Sign up to receive 5 free days of our daily summary for tech news.

Subscribe today for just $10/month for your first 3 months to access daily conference calls during the week of the Uber IPO. 

Enter your email to read the full article.

Web Smith shared this article with you.

Already a subscriber? Log in here

Startups

How Etsy is Becoming a Services Firm

Online craft marketplace Etsy, considered one of last year’s IPO duds, has seen its stock rebound like the handmade bouncy ball cat toys it sells ($5 for two, with felted wool and organic catnip). It’s more than doubled to above $13 in recent months, closer to its $16 IPO price than it has been for a while.

Yes, it’s fended off competition from Amazon.com and improved margins. But the fact that Etsy is becoming more of a services company rather than a place to buy and sell crafts is also fueling the rally. Etsy, which originally made all its money by taking a cut of each sale and charging a listing fee, now gets 55% of its revenue from helping sellers process payments, promote listings and ship goods. Its latest offering, a subscription service for helping sellers manage their online stores, could ensure a steadier stream of revenues.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Read this article for free

Web Smith shared this article with you.

Already a subscriber? Log in here

Recent Articles

Cities Startups

SoftBank Plans Another Big Investment in Construction Startup

By Cory Weinberg and Alfred Lee

Amazon Cloud E-commerce

Microsoft Considers Creating a Shopify Competitor

By Priya Anand

Uber/Lyft Markets

What Lyft and Uber Are Really Worth

By Amir Efrati and Jessica Toonkel

Venture Capital Travel

Sonder and Knotel Near Deals as Real Estate Startups Snap Up Funding

By Cory Weinberg

By expanding what it does for sellers, Etsy has kept its revenue growth rate high, currently around 40% year-over-year.