The idea that social networking and messaging platforms could be used to launch and distribute new cryptocurrencies has been widely discussed in technology circles in the last few years. But what about ride-sharing companies—and in particular Uber?

You could argue that Uber might be better positioned than the social networking players to launch a successful cryptocurrency. While this is completely speculative, the launch of Uber Cash in September could be the beginning of something much, much bigger than a simple loyalty program, as it is currently positioned.